Stay visible in a world where search has changed
If you’ve noticed your website slipping down Google’s rankings — or worse, disappearing from the new AI-generated answers altogether — you’re not alone. The rules of search have changed.
For years, backlinks were the big focus. If other sites linked to yours, you climbed higher. That still matters, but it’s no longer the main signal.
A major Ahrefs study of 75,000 brands found that brands mentioned online are three times more likely to appear in AI answers than those with backlinks alone.
Here’s the problem: if people aren’t talking about your company online, AI systems don’t see you. And if AI doesn’t see you, your customers won’t either.
That’s where I come in.
Through my micro-agency, WordWorx, you work directly with me, Elizabeth Joss. As an SEO content agency in the Netherlands, I help companies get their brand mentioned across the right platforms — so you stay visible in AI results, in search engines, and in your industry.
How we grow your visibility
I keep things simple for busy marketing and comms managers. You don’t need to chase editors or figure out AI algorithms. I handle the strategy, the writing, and the support to get you seen.
And because visibility doesn’t happen overnight, I work with most clients on a retainer model (minimum six months). This gives us time to build momentum — securing mentions, publishing content, and steadily improving your presence across platforms.
Here’s what’s included:
Why this approach works
- Trade journals build credibility in your industry.
- Specialist blogs show depth in your niche.
- LinkedIn newsletters feed directly into AI systems.
- Association websites boost authority and trust.
- Partner platforms highlight real collaboration.
Instead of “spray and pray” PR, we go targeted — getting you mentioned in the places that matter most to your audience and to AI.
What you’ll gain
- Visibility — your brand shows up in AI answers and search results.
- Authority — people see you as a trusted voice in your field.
- Consistency — mentions across multiple platforms keep your brand top of mind.
- Leads — more awareness, more opportunities, more conversations.
See my portfolio
How it works
I keep the process clear and straightforward:
Because SEO visibility builds over time, I recommend a minimum six-month retainer. This allows us to establish momentum — placing content regularly, building recognition, and ensuring your brand presence strengthens month by month.
Ready to be seen again?
If your company has slipped from search or disappeared from AI results, it doesn’t have to stay that way.
With WordWorx, you get the focus of a micro-agency and the expertise of its founder. I’ll work directly with you to get your brand mentioned, visible, and trusted again.
FAQs
Do I have to submit the articles myself?
Not always. I give you pitch templates and outreach packs, and for some outlets I can support or handle the submissions directly.
Will editors accept ghostwritten content?
Many do. When they require a personal byline, I’ll work with you via a quick interview to shape the article authentically.
What if we don’t land in a top-tier journal?
That’s fine. We balance efforts across trade journals, blogs, newsletters, and association sites — all valuable for visibility and AI mentions.
Can the content also go on our website?
Yes. Every piece can be repurposed into blogs, case studies, or thought leadership content for your own channels.
How long does it take?
Most projects take 4–6 weeks to get moving, but visibility really grows with consistent work over six months or more.