Half-day masterclass. In person or online.
At WordWorx, Elizabeth Joss offers a half-day thought leadership course for employees and executives. Training can take place at your office in the Netherlands or Belgium, or online in flexible sessions. Travel within the wider Benelux region can also be arranged.
Your employees’ content is your greatest asset. Employee posts on LinkedIn often achieve 12 times more reach than company brand pages. Equipping a select group of employees and leaders to write stronger posts, share smarter insights and build real authority will bring credible visibility for them and a stronger reputation for your organisation.
Why thought leadership matters
- Builds trust with clients, partners and stakeholders
- Positions your company as an industry authority
- Increases organic reach on LinkedIn and beyond
- Boosts confidence and professional growth
- Drives visibility and long-term impact.
This is not just another communications workshop. It is a thought leadership content writing course that helps participants translate expertise into influence and strengthen organisational thought leadership.
The masterclass — flexible and practical
We are happy to offer two key options and are also open to hearing your specific needs:
- In person: half-day at your office in the Netherlands or Belgium, with travel in the Benelux possible.
- Online: a single day or split into shorter sessions during the same week.
Photo by Souvik Banerjee on Unsplash
What participants will learn and take away
- How to identify and shape their unique expertise
- Turning knowledge into clear LinkedIn posts, articles and presentations
- Storytelling that engages without over-selling
- A simple, repeatable framework for thought leadership content on LinkedIn
- Confidence and clarity to publish consistently
- Do’s and don’ts for a visible, credible personal brand, turning one into an ambassador for your company’s brand.
Who is this training for
- Everyday employees who enjoy writing on LinkedIn and want to become thought leaders in their field
- Executives and senior leaders who want to share expertise at scale
- Managers and specialists who want to raise their professional profile
- Emerging leaders preparing to step into the spotlight
- HR teams investing in development and brand visibility.
Why WordWorx
Led by Elizabeth Joss, WordWorx combines corporate communication expertise with hands-on training. The approach is practical, tailored and interactive. Teams leave with tools they can use straight away.
Reviews
Many companies across Europe have already trusted WordWorx for training and communications support.
English Copywriting Course Reviews
3-Day English Copywriting Course (Tailor-made Training – Online or In-Company)
“After the course we are excited again to write texts and feel like we want to keep improving our writing! Also using “real life” and relevant examples of our own work (website, LinkedIn posts etc) – discuss and rewrite these pieces to improve our own writing. And the interactive nature of the course, discussing everything in a “safe” environment. Elizabeth gives you the space and confidence to write and if there is room for improvement she provides constructive feedback.” — Corporate Communication Manager, Life Sciences & Chemicals Company, The Netherlands
3-Day English Copywriting Course (Tailor-made Training – Online or In-Company)
“Besides the technical part of the training course, which was vital to me, I really felt more confident to draft a technical press-release and to list ideas for both social media and blog posts. I already had high expectations with this course, but what impressed me the most was Elizabeth’s ability to adapt all her knowledge to the space tech area. Really stunned by that!” — Marketing Manager, Space Tech Company, The Netherlands
3-Day English Copywriting Course (Tailor-made Training – Online or In-Company)
“Many thanks for the wonderful English copywriting training sessions last week, we found them really insightful!” — Digital Marketing Manager, Textile Company, Belgium
3-Day English Copywriting Course (Tailor-made Training – Online or In-Company)
“Elizabeth is well prepared for the audience. She has looked at different channels to understand our business better and advise accordingly. Her copywriting training course offers a great mix of interaction, knowledge transfer and fun!” — Communication Officer, Life Sciences & Chemicals Company, The Netherlands
Book a masterclass
Employee voices are powerful. Let’s make them unforgettable.
Email: info@elizabethjoss.com with your preferred dates, delivery format and estimated group size. You will receive a tailored quote by email and we will confirm logistics.
Meet your trainer
This masterclass is led by Elizabeth Joss, founder of WordWorx.
Elizabeth is a native English copywriter and corporate communications specialist with more than a decade of training experience. She holds teaching and lecturing degrees and has trained marketing and corporate communication departments extensively in the Netherlands across a wide range of industries.
She helps executives, managers, and specialists craft compelling messages, strengthen their presence and position their organisations as trusted leaders.
Her training style is interactive, engaging and practical, combining proven communication strategies with real-world examples that participants can apply immediately in their own roles.
FAQs
Who is this training for?
This course is for everyday employees who enjoy writing content on LinkedIn and want to become thought leaders in their field, as well as executives, managers, specialists and emerging leaders.
How long is the course and how is it delivered?
It is a half-day course. You can book it in person at your office in the Netherlands or Belgium. Elizabeth is also happy to travel within the Benelux region. Online delivery is also available.
What will participants learn and take away?
They learn to turn expertise into clear ideas and posts, gain confidence and clarity, and receive a practical framework for creating thought leadership posts on LinkedIn. They also learn presentation and storytelling techniques and a step-by-step approach to content.
Do you customise the content for our industry and roles?
Yes, very definitely. The training is tailor-made. We carry out research beforehand and ask for examples of your existing content and materials to align exercises and practice topics with your industry and roles.
How many people can join and what is the ideal group size?
The ideal group size is 4 to 10 people to allow interaction and feedback.
How do we book and what about pricing?
Please email info@elizabethjoss.com with your preferred dates, delivery format and estimated group size. You will receive a tailored quote by email and we will confirm the logistics.