Welcome to Behind the Scenes at WordWorx!
During the last few weeks, I’ve been involved in copywriting for the following key marketing and corporate communication projects:
🟧 As a Sustainability Report Writer, I’m usually involved in formal sustainability reporting publications. However, this quarter, I started and completed a totally different sustainability project for a client. This involved creating copy for a sustainability magazine for corporate communication purposes. I interviewed many stakeholders globally to get awesome sustainability stories and write them up! I’m excited to see the final print publication soon.
🟧 I created all the text for a brand-new corporate brochure for an existing client. I adapted their existing marketing material and churned it into a brand-new format. The purpose? The brochure will mostly be used at trade fairs across Europe for their salespeople to hand out.
🟧 I created two marketing campaigns to promote two separate products for a client. This involved creating email campaign copy, landing page copy, brainstorming ideas for webinars, etc.
🟧 I created and planned a large year-long marketing campaign for an existing client in the EMENA region in line with their global marketing communication strategy and campaign.
🟧 I helped a new client revise its corporate values, making them punchier and more to the point (and weeding out ‘Dunglish’ phrases and sentences!).
🟧 I wrote various long-form stories (feature pieces/blog posts) on newsworthy topics for an existing client. This involved interviewing quite several stakeholders, transcribing stories, and writing them up.
🟧 I updated the website copy and landing page texts for a client (based on new material and information they furnished me with) and better adapted the copy to their target audience.
🟧 I started working with a few individual clients wishing to launch a new business website and wanting impactful, authentic storytelling. I usually only work with corporates, but as an entrepreneur and business owner, I find it inspiring to work with like-minded people and help them put themselves out there in words.
🟧 Together with Hans Jacobs, we launched The Sustainability Reporters website, providing Sustainability Reporting services to clients within the Benelux region. We’re working hard to make more things happen!
On the personal front…
I spent the first few weeks of the year on a four-week-long holiday in South Africa, my home country. I didn’t bring my laptop (this was a bit scary!). I had a limited internet connection and poor WIFI. I didn’t bring a lot of reading material and the one book I bought while on holiday made me think of work, so I put it in my suitcase. I was desperate for a break…During these four weeks, I freed my mind, did a lot of walking outside in the sunshine with my family and had lots of lunches with friends. It was the best thing to re-energise and hit the ground running upon return to The Hague.
After our holiday, we moved house, so it was a hectic time for me and our family. However, I finally have the home office of my dreams (watch this space for photos in the upcoming weeks!). Oh, and I took up a gardening course online because I have no idea how to tend to the outdoor plants in our garden, and this will be a great new hobby that will help me unwind!
Q1 In Close — Behind the Scenes at WordWorx
I am grateful for the opportunities and successes that Q1 has brought. It’s an exciting year ahead for WordWorx 🚀