Are you launching a brand new corporate magazine, or do you already have one that needs fresh, engaging content? A corporate magazine writer can take your publication to the next level.
A corporate magazine writer is not just a writer; they are a strategic partner, project manager, journalist, and creative collaborator all in one.
In today’s corporate environment, communication managers and directors often have too much on their plate. By bringing in a dedicated magazine writer, you can ensure your publication is delivered on time, on brand, and on message, with measurable results.
How a Corporate Magazine Writer Shapes Your Concept
From the earliest stages, a corporate magazine writer can help you shape your vision and align it with your organisation’s communication strategy. This includes:
- Brainstorming corporate messaging and deciding the magazine’s editorial direction
- Ensuring the magazine supports broader business and brand goals
- Coming up with creative names or slogans for your magazine
- Developing a contents page or a clear feature outline
- Building an editorial calendar and production timeline.
This planning ensures the magazine works both editorially and visually, and that it fits into your wider communication plan.
Corporate Magazine Writer as Journalist and Brand Guardian
A magazine writer also acts as a journalist, sourcing stories internally, conducting interviews, and writing engaging, brand-aligned articles. They work closely with designers to decide where each story fits best, ensuring a smooth visual flow and strong narrative.
Importantly, a corporate magazine writer ensures brand consistency. This means adhering to your existing style and tone guidelines, or helping you create them if they don’t yet exist, so every issue maintains the right voice for your audience.
Adding Value Beyond the Magazine
The role does not stop once the magazine is written. A writer with marketing expertise can create additional materials to promote your publication and embed it into your communications ecosystem. This could include:
- Intranet stories
- LinkedIn posts
- Website landing pages
- Internal announcements
- Newsletter creation / announcements
- Email teasers to drive readership
- SEO Content — Since my company, WordWorx, is an SEO content agency in the Netherlands, we also support clients with SEO content and also the optimization of content for search and LLMs.
If your company uses an intranet or other internal communication platform, your magazine can be smoothly integrated, making it easy for employees to access, engage with, and share the content.
What Corporate Communication Managers and Directors Need
As a corporate communication leader, you value more than just good writing. You need:
- A strategic, professional, and reliable partner who understands business priorities and can get C-suite buy-in.
- Clear role definitions and deliverables for smooth collaboration with internal teams.
- A communication plan mapping the magazine’s lifecycle across channels, audiences, and timelines.
- Consistency in tone and style, ensuring every issue reflects your brand identity.
- Integration with internal platforms to maximise reach and engagement.
Why Hire Elizabeth as Your Corporate Magazine Writer
Hiring a dedicated corporate magazine writer gives you a partner who can manage your magazine from concept to completion, and ensure it shines in print and online. With the right expertise, your magazine can become a powerful communication tool that informs, inspires, and engages your audience, both inside and outside your organisation.
Contact Elizabeth, Experienced Corporate Magazine Writer Today
If you are looking for a trusted corporate magazine writer in the Netherlands (or beyond), contact Elizabeth Joss, owner of WordWorx.
Elizabeth has years of experience supporting companies with their corporate magazines, from strategy and planning to writing, project management, and promotion. View her latest work here.
She works closely with teams to deliver publications that reflect your brand, strengthen your messaging, and connect with your audience.
Contact Elizabeth today to discuss your next corporate magazine project and discover how she can help bring your ideas to life: info@elizabethjoss.com.