Below you will find various corporate communication / copywriting case studies from recent projects I’ve worked on.
Dümmen Orange – ESG Report 2022
The Brief:
Dümmen Orange approached me for the second time to write their Environmental, Social, and Governance (ESG) Report for 2022. This time around, the project took 2 months to complete, culminating with a final version of the report in mid-May. I created an extensive work plan outlining the proposed structure of the report as well as the actions to be taken in terms of research, interviewing stakeholders across the globe, writing, and editing the report (and I also executed all these activities). The report was published and printed in July 2023 and was very well-received by the Dümmen Orange Executive Board. It is equally serving as a valuable marketing and promotional tool for the company.
About the Company:
Dümmen Orange is headquartered in the Netherlands and is a leading international breeder and propagator focused on potted plants, bedding plants, perennials, tropical plants, cut flowers, and bulbs.
View the 2022 report here.
Dümmen Orange – ESG Report 2021
The Brief:
Dümmen Orange approached me to write their first-ever Environmental, Social, and Governance (ESG) Report for 2021. The project took approximately 5 months, kickstarting on the 6th of January 2022 and culminating with a final version of the report in mid-May. I created an extensive work plan outlining the proposed structure of the report as well as the actions to be taken in terms of research, interviewing stakeholders across the globe, writing, and editing the report (and I also executed all these activities). The report was published and printed in July 2022 and was very well-received by the Dümmen Orange Executive Board. It is equally serving as a valuable marketing and promotional tool for the company.
About the Company: Dümmen Orange is headquartered in the Netherlands and is a leading international breeder and propagator focused on potted plants, bedding plants, perennials, tropical plants, cut flowers, and bulbs.
View the report here and my other work as a sustainability writer in the Netherlands.
Kemin Industries – Website Re-Write
The Brief:
During the latter part of 2021, I worked extensively with Kemin Industries in Belgium to completely rewrite web copy for their EMENA branch. This involved re-writing main web pages, a large number of products and services pages, but also writing some product pages from scratch (or from already existing Technical Literature). The purpose was to ensure greater coherency in terms of the style and tone of voice, resulting in a stronger brand voice for Kemin EMENA. This was a large project for the Marketing Department, required the input of various internal stakeholders, and took approximately 103 hours over a period of 6 months. The website copy was well-received by Kemin’s Marketing and Communication Department.
About the Company: Kemin Industries supplies specialty ingredients for human and animal health and nutrition, pet food, aquaculture, nutraceutical, food technologies, crop technologies and textile industries.
View the website copy here.
Kemin Industries – Editorial Style Guide
The Brief:
At the end of 2020, I worked with Kemin Industries in Belgium, to create their very first Editorial Style Guide. The purpose was to ensure coherency when it comes to writing and to define the EMENA region’s brand voice, style and tone. I performed a content audit, examining their website, all marketing material (print and digital) and email marketing campaigns. From there, I drafted the guidelines taking my research of the existing brand voice into consideration and coupling this with Kemin’s wish for a stronger voice and clearer style. The EMENA branch was pleased with the result and there has been global uptake on the outcome since.
About the Company: Kemin Industries supplies specialty ingredients for human and animal health and nutrition, pet food, aquaculture, nutraceutical, food technologies, crop technologies and textile industries.
View the editorial style guide here.
Amels — Copywriting & Copy Editing
The Brief:
I worked on the copy-editing of various articles for a corporate publication as part of the re-launch of the Amels brand (Damen Yachting). The articles were initially written by a non-native English speaker and therefore lacked fluidity and cohesion and needed a native English copywriter’s touch. This work was commissioned by an agency based in Amsterdam on behalf of Damen Yachting.
About the Company:
Amels Yachts are timeless classics built by Damen Yachting, Dutch Master Yacht builders who stem from a pedigree stretching back over one hundred years.
The articles I worked on were published internally and for customers exclusively and are not available to the public online. You can view the general rebrand here.
Looye Kwekers (Growers) — Script Writing & Copy Editing
The Brief:
I worked on a corporate movie script for the Dutch company Looye Kwekers (Growers) as part of their company rebrand. Initially, a script had been written in the Dutch language, and the movie was to be created in Dutch with English subtitles. The company wanted to translate the subtitles into English to reach a wider audience. My work involved not just translating the initial Dutch script but rather transcreating it for maximum impact with a copywriting flair. This work was commissioned by an advertising agency based in Amsterdam on behalf of Looye Kwekers.
About the Company:
Looye is renowned as a grower of delectable tomatoes, firmly establishing itself among the top producers in the Netherlands with its esteemed brands, Looye Honingtomaten and Looye JOYN tomatoes.
The video script I worked on was published internally, and the video is not available to the public online. You can view the general rebrand here.
Kiwa — Feature Article Writing
The Brief:
Kiwa approached me to write a feature piece for their website. The story was a long-form post on the topic of the company’s 3D AI recognition tool for concrete structures. This work involved interviewing employees as well as external parties, writing the article, editing, as well as cross-checking the story with the interviewees.
About the Company:
Kiwa is a renowned organization that operates with the aim of instilling confidence in its customers’ products, services, processes, management systems, and employees. With a broad range of services, including assurance, testing, inspection, certification, training, consultancy, and data analysis, Kiwa has established itself as a trusted entity in numerous market segments.
Having a global presence, Kiwa boasts a workforce of over 10,000 professionals situated in more than 40 countries across Europe, Asia, the Americas, and Oceania.
Read the article here.
LIBER: Services Brochure & Web Copy
The Brief:
I wrote text for a brochure for LIBER (Ligue des Bibliothèques Européennes de Recherche – Association of European Research Libraries). The purpose was to create both webpage copy and thereafter tweak this for a printed brochure. There was no initial text about the services offered by the organisation. Hence, I did extensive research to determine the key services, thereafter I drafted the text, checked it with the relevant stakeholders, and liaised with the graphic designer on the look and feel of the brochure. The print version was distributed to over 400 people during the LIBER Annual Conference in Denmark in 2022 and was well-received by the Executive Board.
About the Company: LIBER (Ligue des Bibliothèques Européennes de Recherche – Association of European Research Libraries) is the voice of Europe’s research library community. The organisation is a Dutch NGO with over 400 member research libraries from across Europe.