Elizabeth Joss-Bethlehem, a corporate communication and marketing expert with over 20 years of experience, leads WordWorx, a consultancy based in The Hague, Netherlands. Specializing in strategic English communication, WordWorx offers tailored services including copywriting, corporate training, and marketing solutions to businesses across the Benelux region and beyond. With Elizabeth’s extensive background as a native English copywriter and qualified lecturer, WordWorx delivers professional, high-quality results that help clients excel in a competitive market.
Writing good copy for your target audience is no easy task. That’s because there are so many different elements of copywriting to take into considerationRead More →
Here’s my latest infographic to help you write more effectively! This time around I’ve introduced you to 5 really useful copywriting tools which are freelyRead More →
Welcome to my top Tips for Writing a Press Release. Writing a press release can help further your company’s public relations objectives. It can helpRead More →
Marketer or Marketeer? Which is it? The word ‘Marketeer’ is my pet hate. And I’m wondering if it irritates anyone else too. To me, theRead More →
In this interview with a copywriter, Elizabeth Joss-Bethlehem, owner of WordWorx, a one-woman business based in The Hague, The Netherlands, tells us about her work,Read More →
Industry terms that catch on and that can be misconstrued Years ago, in my early twenties, when I was just starting in the online marketingRead More →
“We don’t need an English copywriting training! My team already has have a good level of English. Or we use AI!” – this is aRead More →
Focus on positive words instead of negative ones in copywriting. You’ll get so much more out of your audience when you do so. For example,Read More →
As a creative person, I love writing stories and poetry. A couple of years ago, I’ve been published in some actual printed books and literaryRead More →
Here’s a headline tip which writers and journalists often forget: Understanding the historical context is crucial for good copywriting skills. The Financial Times published anRead More →
Understanding your audience is a crucial component of good copy. The poster below says (directly translated from Dutch): “You come from abroad and find itRead More →
I’d say roughly 90% of the participants pursuing my 3-Day Copywriting course often use a preposition at the start of a sentence. Starting a sentenceRead More →
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