Marketer or Marketeer?
2019-05-10
Marketer or Marketeer? Which is it? The word ‘Marketeer’ is my pet hate. And I’m wondering if it irritates anyone else too. To me, theRead More →
Interview with a Copywriter
2019-05-03
In this interview with a copywriter, Elizabeth Joss-Bethlehem, owner of WordWorx, a one-woman business based in The Hague, The Netherlands, tells us about her work,Read More →
Communications OR Communication Manager/Expert?
2019-04-19
Industry terms that catch on and that can be misconstrued Years ago, in my early twenties, when I was just starting in the online marketingRead More →
The Benefits of English Copywriting Training for Your Team in 2025
2019-04-18
“We don’t need an English copywriting training! My team already has have a good level of English. Or we use AI!” – this is aRead More →
Copywriting Tip – Utilizing a Positive / Inclusive Tone
2019-04-01
Focus on positive words instead of negative ones in copywriting. You’ll get so much more out of your audience when you do so. For example,Read More →
My Short Story is Published in Botsotso 19 (A South African Literary Journal)
2019-03-15
As a creative person, I love writing stories and poetry. A couple of years ago, I’ve been published in some actual printed books and literaryRead More →
Headline Tip – Knowing the Context is Crucial
2019-01-25
Here’s a headline tip which writers and journalists often forget: Understanding the historical context is crucial for good copywriting skills. The Financial Times published anRead More →
Understanding Your Audience — Copywriting Tip
2019-01-17
Understanding your audience is a crucial component of good copy. The poster below says (directly translated from Dutch): “You come from abroad and find itRead More →
Should I use a Preposition at the Start of a Sentence?
2019-01-14
I’d say roughly 90% of the participants pursuing my 3-Day Copywriting course often use a preposition at the start of a sentence. Starting a sentenceRead More →
SkinnyMint – The Devil of Facebook Ads
2016-05-28
I hate SkinnyMint. Harsh words for a product I’ve never even seen in the store or tried out myself (frankly, who would want to?). WhoRead More →
Launch of New Creative Writing Workshops in The Hague
2014-07-15
15 July 2014 | The Hague, Netherlands – A new Creative Writing Workshop will take place on Saturday 2nd August in The Hague (location TBC)Read More →
Top 5 Videos to Inspire Creativity in 2014
2013-12-26
December is a tough month. We’re wrapping up our work for the year, trying to shed any extra stress from the past months and possiblyRead More →