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How to Measure the Impact of Thought Leadership Stories
2023-06-20
My clients often ask me about how to measure the impact of the thought leadership stories I ghostwrite. There’s no easy answer here! Measuring theRead More →
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How to tell your Company’s Sustainability Story in 2025
2023-06-15
When considering how to tell your company’s sustainability story, one of the key objectives is to ensure that it resonates with your audience. After all,Read More →
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How to Write an Effective ESG Report in 2025
2023-06-12
As the global focus on environmental, social, and governance (ESG) issues continues to grow, businesses are increasingly expected to demonstrate their commitment to sustainability andRead More →
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Go big or go home
2023-05-01
28 December 2012. That’s the date I left South Africa to move to Europe. Over ten years ago. All alone with three items — oneRead More →
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AI Tools for Interviews
2023-04-11
As a copywriter, a lot of my work involves interviewing others. In fact, I’m currently busy with a very large project where I’m conducting manyRead More →
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Artificial Intelligence (AI) Tools Policy at WordWorx
2023-04-03
As a professional copywriter, I occasionally utilise AI tools such as ChatGPT to augment my work. These AI tools are primarily used for basic researchRead More →
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Behind the Scenes at WordWorx — Quarter 1, 2023
2023-03-22
Can you believe it? It’s officially spring, and Quarter 1 is closing at the end of the month. What a journey it’s been! I’ve beenRead More →
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WordWorx at the IamExpat Fair 2023 — 22 April, Amsterdam
2023-03-07
Announcing: WordWorx at the IamExpat Fair 📣 I’m very excited to announce that I’ll have a stand at the upcoming IamExpat Fair on Saturday, theRead More →
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Happy International Women’s Day 2023
2023-03-06
When I entered primary school in the early 90s, apartheid in South Africa was coming to an end, and I was growing into a shy,Read More →
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The Drive for Human-Centric Employee Stories in 2025
2023-02-08
The best stories are honest accounts, and we need more of this in the business world and, specifically, in corporate communication. Stories about real peopleRead More →
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‘You’ — A Really Persuasive Word in Copywriting
2023-01-16
You, your, you’ll, you’d, you’re etc., are very effective words in #copywriting. They address the reader directly and seek to form an instant connection with them.Read More →
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Using the Em Dash (—) in Copywriting
2023-01-16
Did you know that the longest dash on your keyboard is called the em dash (—), and it can be used quite effectively in copywriting?Read More →