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Go big or go home
2023-05-01
28 December 2012. That’s the date I left South Africa to move to Europe. Over ten years ago. All alone with three items — oneRead More →
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Artificial Intelligence (AI) Tools Policy at WordWorx
2023-04-03
As a professional copywriter, I occasionally utilise AI tools such as ChatGPT to augment my work. These AI tools are primarily used for basic researchRead More →
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Behind the Scenes at WordWorx — Quarter 1, 2023
2023-03-22
Can you believe it? It’s officially spring, and Quarter 1 is closing at the end of the month. What a journey it’s been! I’ve beenRead More →
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WordWorx at the IamExpat Fair 2023 — 22 April, Amsterdam
2023-03-07
Announcing: WordWorx at the IamExpat Fair 📣 I’m very excited to announce that I’ll have a stand at the upcoming IamExpat Fair on Saturday, theRead More →
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Happy International Women’s Day 2023
2023-03-06
When I entered primary school in the early 90s, apartheid in South Africa was coming to an end, and I was growing into a shy,Read More →
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The Drive for Human-Centric Employee Stories in 2025
2023-02-08
The best stories are honest accounts, and we need more of this in the business world and, specifically, in corporate communication. Stories about real peopleRead More →
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‘You’ — A Really Persuasive Word in Copywriting
2023-01-16
You, your, you’ll, you’d, you’re etc., are very effective words in #copywriting. They address the reader directly and seek to form an instant connection with them.Read More →
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Using the Em Dash (—) in Copywriting
2023-01-16
Did you know that the longest dash on your keyboard is called the em dash (—), and it can be used quite effectively in copywriting?Read More →
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5 Things I Learnt in 2022
2023-01-08
At the end of 2022, I went on a month-long holiday back to my home country of South Africa. 4 whole weeks in the sunRead More →
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WordWorx — A Brand New Look & Company Name for 2023!
2022-10-26
Announcing WordWorx — My new company name! It’s been some time in the making. I had to face it — my old company name, EnglishRead More →
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10 Best Copywriting Books for Beginner Copywriters for 2025
2022-02-06
Copywriting is a powerful form of writing. Punchy sentences and persuasive words can be used to increase the sales of products and services. And sinceRead More →
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What is Technical Copywriting and What are the Benefits of a Technical Copywriting Training?
2021-10-22
Many marketing and communication managers often use the skill of copywriting to drive sales. However, a not-so-known form of copywriting is ‘technical copywriting’. This refersRead More →