Understanding your audience is a crucial component of good copy. This poster says (directly translated): “You come from abroad and find it difficult to find a room/place to stay?”. But what are the chances that your audience will even understand the Dutch language if they come from abroad? Sure, they may very well come from countries where Dutch is officially spoken. But what if they don’t? The challenge is that copywriters are often expected to utilize two languages to get the story across in an effective manner (and on a very small poster with limited space like this one).
