Online Marketing Training for Beginners – 1-Day Training Course in the Netherlands
Keen to gain more traction online for your business/organization? Learn basic online marketing tactics across a variety of platforms to help increase your company’s visibility.
As part of our online marketing training, you’ll learn the basics of promoting your business/organization online in a professional and ethical manner. We’ll show you how to achieve a cross-platform strategy, working with you to refine your unique selling points in order to write customer-driven stories and social media updates. You’ll learn the basics of search engine optimization (SEO) enabling you to tailor your website/social media profiles to what people are searching for, therefore increasing your business’s visibility on Google.com and other search engines.
Who Is This Course For?
- Communications/marketing staff members at small-medium sized companies
- Entrepreneurs wishing to kick-start their online marketing processes
- Individuals wishing to garner basic online marketing skills.
Ability Level: Beginner to Intermediate (you preferably have a basic website or social media platforms setup)
Language: English (you need to have at least a B1 level of English to fully participate). You are welcome to do the practice exercises in the language of your choice.
Course Duration: One-day workshop (from 10am – 3pm)
Course Outcomes:
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- Understanding Online Marketing
- Cross-Platform Strategy and Objectives
- Researching the Market (Online)
- Finding Your Unique Selling Point (USP)
- Knowing Your Audience
- Writing Customer-Driven Texts
- Website & Search Promotion
- Social Media Promotion – Do’s and Don’ts (Facebook, Twitter etc.)
- Search Engine Optimization (SEO) Requirements
- Analyzing and Tweaking Your Marketing Efforts