Welcome to Introduction to Press Release Writing – a short online course I’ve created entirely from scratch and from years of experience writing press releases.
I’m happy you’ve found this page and that you’re interested in learning about what makes a good press release!
For only €9,99 you can purchase my short course – Introduction to Press Release Writing (comprising 19 videos and screencasts whereby I lead you on a range of topics relating to press release writing).
Your Tutor
Elizabeth is a copywriter, marketer and corporate trainer with a decade of experience in a range of industries. She creates and delivers tailor-made training programmes in English and has trained a variety of organisations – from small NGOs in The Hague to large European multinationals. She also runs the European Copywriting School – a new venture focusing on upskilling individuals in the field of copywriting.
Here’s the Curriculum – Introduction to Press Release Writing Online Course
- Introduction to Press Release Writing
- Course Contents
- Important Terms
- What is a Press Release?
- Press Release Pointers/Components
- Difference between a Press Release and Blog Post
- Why Write a Press Release?
- Mission, Vision & Core Values of the Organization
- Cross-Platform Strategy
- Finding a Hook/Unique Angle
- Adhering to a Style Guide
- Structuring a Press Release
- Writing Punchy Headlines
- Boilerplate and Media Contacts
- URLs and Sources
- Search Engine Optimization (SEO) for Press Releases)
- Distribution of Press Releases
- Course Wrap-Up
- Concluding Remarks